Emberbase Blog

computer on desk 0

Analytics For Ecommerce Websites

Online store owners can benefit immensely from the use of analytics. This article will give you some tips and important metrics to track if you own your own online store. We’ll assume that you’ve...

computer with analytics graph 0

The Importance of Analytics

Analytics 101 Web and application analytics help marketing teams around the world better understand their users. From demographics like age and gender, to more specific data like what device their using or where they’re...

a/b testing with graphs 0

An Introduction to A/B Testing

What is A/B Testing? A/B testing is an effective way to test different variations of a web page or application screen. Your users are split between a control (what you’re testing against) and the...